With August proving to be busy the owners of hotels, holiday homes, tourism attractions and camp sites are more upbeat than they have been for some time.
The latest bulletin from the regional tourism committee for Normandy (CRT) said that last minute bookings have boosted the sector but it warns that the economic outlook and the wet spring time weather have taken a toll.
There has been a drop in the number of French tourists with the recession forcing more people to stay at home and go for days out rather than book holidays. However, foreign visitor numbers seem to be picking up.
The British have made up the biggest group in July, followed by Dutch and Belgian visitors. There also seems to be more German tourists and more Americans.
â€˜After a gloomy spring the sun has come as a helping hand. The weather is a factor in the poor season but there are other factors such as the economic crisis and the decline in purchasing power among visitors,â€™ the report says.
â€˜July was a good month for tourism but there is no euphoria. At the beginning of summer the bad weather conditions put people off booking. But the scorching weather led to a flurry of last minute bookings,â€™ it adds.
But not everyone has benefited from the increase in bookings. Hotels and camping sites saw a rush of interest but holiday homes, bed and breakfast and guest houses have not and bookings are still disappointing.
The hot weather did not help everyone in the industry, especially on the coast where visitors preferred to go to the beaches rather than museums and other visitor attractions.
Also, so far, bookings for August are not spectacular and numbers are low for the month but there is much more optimism, the report points out. Around half of tourism outlets surveyed by the committee said that they are positive and expect to have a good August while others think bookings and visits will be average.
All think that last minute bookings are becoming the norm and August will be no different in that respect.