Normandy Council Marketing Team Wins Third Award

Photo: Franck Castel

Photo: Franck Castel

A Normandy council has received a third major award in less than a year for its innovative and creative communication and marketing campaigns promoting agriculture in the region.

For the second year in a row the marketing team at Manche council has been praised for the campaigns which promoted the area’s agriculture.

At the end of last year the team won first place in the Trophy Communications awards for the best campaign by a local authority and a creativity award.

Now this year its Innovative Producers campaign which featured at the 2013 salon international has been awarded the top communication prize in Normandy in a competition organised by the Nota Bene association which represents 350 professionals in the region.

In the first competition the Manche team beat 640 entries and in the second they were up against 240 other campaigns. The creativity award was judged by 20,000 professionals in the marketing business and by the public who were able to vote on the internet.

Earlier this month the team’s 2013 marketing campaign was also an award winner in the Normans Have Talent competition. It is awarded to businesses in the communications industry with their headquarters in Normandy.

The entries were judged by Jan Lou Janeir, French television journalist, Alain Samson, president of Group Malherbe, Colin Sueur, mayor of Colombelles, and Pilou Mokeddel, communication and security officer at the Malherbe stadium in Caen.

The entry from Manche was the campaign it prepared for the 2013 agricultural show and was praised by the judging panel.

Philippe Ripouteay, general councillor responsible for agriculture and Catherine Cousin, Manche communications director, received the award on behalf of the team at a ceremony in Deauville.

The Innovative Producers campaign featured key agricultural producers including a pig farmer, a lobster farmer, a vegetable grower, a dairy farmer and cider maker. Each was pictured in their working environment and poster showed these photos side by side with their produce.

About Ray Clancy

Ray Clancy has 20 years experience in journalism including contributing articles to print and on-line publications such as PropertyWire.com, Property World Middle East and websites for estate agents. She has also written for the Daily Telegraph and Mail on Sunday.

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